JAPANESE TEA
MOTION DESIGN | ILLUSTRATION | CASE STUDY
Characters are a powerful way to create a connection with customers, especially when combined with dynamic and fun animation. This project brings that idea to life by using character-driven storytelling to introduce the product and the brand in a more engaging way.
In this material, you can see a diverse set of main characters that were fully customized to complement each other and create a consistent mood throughout the project. Using Adobe After Effects, Illustrator, and Photoshop, I developed the entire visual system to ensure all assets worked seamlessly together, while also choosing fonts and design elements that enhanced the overall style.
