MAPFRE
SOCIAL MEDIA | CONMEBOL LIBERTADORES
Managing MAPFRE’s social media presence required a strategic balance between brand consistency and platform-specific creativity. I was responsible for developing high-impact visual content for Instagram, LinkedIn, and Facebook, ensuring every asset aligned with corporate guidelines while driving engagement among digital audiences.
Key Responsibilities:
• Visual Storytelling: designed versatile layouts for feeds, carousels, and stories, translating complex insurance concepts into clear, engaging visual content.
• Campaign Consistency: adapted global brand assets into localized social media campaigns, maintaining a cohesive voice across all digital touchpoints.
• Agility & Quality: delivered high-quality assets in a fast-paced environment, leveraging clean typography and strategic color palettes to maximize brand recognition.
In 2024, MAPFRE became an official sponsor of CONMEBOL Libertadores, the premier football championship in Latin America. I played a key role in ensuring the success of this major campaign by developing high-performance social media content for Instagram and LinkedIn. Below, you can see some of the top-performing posts that successfully bridged the gap between the passion of football and MAPFRE’s brand identity.
