MAPFRE
GRAPHIC DESING | MOTION DESIGN | VIDEO EDITING | SOCIAL MEDIA
MAPFRE’s social media presence required a strategic balance between brand consistency and platform-specific creativity. My role involved developing high-impact visual content for Instagram, LinkedIn, and Facebook, ensuring that every post aligned with the company’s institutional guidelines while remaining engaging for a digital audience.
Key Responsibilities:
Visual Storytelling: creating diverse layouts for feed posts, carousels, and stories that simplify complex insurance topics into digestible, visually appealing content.
Campaign Consistency: adapting global brand assets into localized social media campaigns, maintaining a unified voice across all digital touchpoints.
Agility & Quality: delivering high-quality design assets in a fast-paced environment, focusing on clean typography and the strategic use of the brand’s color palette to drive engagement.
In 2024, MAPFRE became an official sponsor of CONMEBOL Libertadores, the premier football championship in Latin America. I played a key role in ensuring the success of this major campaign by developing high-performance social media content for Instagram and LinkedIn. Below, you can see some of the top-performing posts that successfully bridged the gap between the passion of football and MAPFRE’s brand identity.
