PARFIN
GRAPHIC DESIGN | MOTION DESIGN | LINKEDIN
Parfin is a leading infrastructure provider for digital assets, and I had the opportunity to collaborate with their marketing team to enhance their digital presence. My role focused on creating high-quality social media assets for Instagram and LinkedIn, translating complex financial technology into engaging visual communication.
Visual Language & Execution
The core challenge was to balance a minimalist aesthetic with the high-tech energy of the Web3 market. To achieve this, I leaned heavily into Parfin's distinct graphic elements:
The core challenge was to balance a minimalist aesthetic with the high-tech energy of the Web3 market. To achieve this, I leaned heavily into Parfin's distinct graphic elements:
Strategic Gradients: I used the brand’s signature gradients to create depth and focus, ensuring the content felt modern and premium.
Precision Line Work: By integrating technical line elements and grids, I reinforced the brand’s identity of security, precision, and digital infrastructure.
Information Design: I focused on clean typography and structured layouts to highlight industry insights, ensuring readability even for the most complex data.
Precision Line Work: By integrating technical line elements and grids, I reinforced the brand’s identity of security, precision, and digital infrastructure.
Information Design: I focused on clean typography and structured layouts to highlight industry insights, ensuring readability even for the most complex data.
Below, you can explore the visual language developed for this partnership, featuring a selection of top-performing posts and institutional announcements.
During my collaboration with Parfin, I developed the visual materials for their participation in major events like Pioneering Progress and Plan B Forum. For these assets, the priority was to maintain Parfin’s strong brand identity while seamlessly integrating the events' unique visual elements, ensuring a cohesive and professional look for every post.
• Some other posts were designed for Parfin communication, including some GIFs for theirs blog.
• Brand Identity & Education Video
I produced this video asset to solve a specific branding challenge: clarifying the pronunciation of the brand's name while reinforcing Parfin’s positioning as a leading tech company.
The audio, featuring an AI-generated narration, explains the brand’s origins: a fusion of "Par" (from parceria / partnership) and "fin" (from fintech). By combining official brand assets with this modern narrative approach, I created a tool that educates the audience and strengthens Parfin’s identity in the digital assets market.
I produced this video asset to solve a specific branding challenge: clarifying the pronunciation of the brand's name while reinforcing Parfin’s positioning as a leading tech company.
The audio, featuring an AI-generated narration, explains the brand’s origins: a fusion of "Par" (from parceria / partnership) and "fin" (from fintech). By combining official brand assets with this modern narrative approach, I created a tool that educates the audience and strengthens Parfin’s identity in the digital assets market.
