IDEA
DIGITAL ART * PPT PRESENTATION * PRIMER
The FSB Holding agency, the largest and most complete Brazilian reputation management ecosystem in Latin America, created a new creative area called IDEA. This new internal area was created to communicate with designers within the company.
I worked in the new IDEA area producing different types of things, as:
I worked in the new IDEA area producing different types of things, as:
- Research, developed to gather content that would be relevant to these professionals, and their day-to-day difficulties, to propose solutions, started in 2023;
- A newsletter, designed to bring content about graphic design, artificial intelligence and showcase the work done throughout the month. In addition to the layout, I also worked on curating each of the editorials and content, started in 2023;
- New proposals for 2024, using the feedbacks I work in solutions using design to share this with all the designers in the company.
- A newsletter, designed to bring content about graphic design, artificial intelligence and showcase the work done throughout the month. In addition to the layout, I also worked on curating each of the editorials and content, started in 2023;
- New proposals for 2024, using the feedbacks I work in solutions using design to share this with all the designers in the company.
With the aim of creating a new and creative way of communicating with these professionals, some of this work I share with you below. Starting with the newsletter, it was made with another design (You can check her profile here).
Below, you can check some pages I made only using power point program, adding images and forms to compose the convers according with the subject. This are the pages for the proposals for 2024.
I worked on a primer, with the aim of solving a problem I encountered when I did the research. All designers reported some issue with non-designer colleagues, meaning communication between teams was having issues. My job was to build this online primer with design terms, answering questions like:
How to build a good briefing?
What are the main social media formats?
What is an editorial project and how do I know if my client needs one?
And more...
I used Adobe InDesign to build the entire layout and am happy to show you the results below.
How to build a good briefing?
What are the main social media formats?
What is an editorial project and how do I know if my client needs one?
And more...
I used Adobe InDesign to build the entire layout and am happy to show you the results below.










