IDEA
PPT DESIGN | ART DIRECTION
FSB Holding—the largest reputation management ecosystem in Latin America—launched IDEA, a new creative division designed to bridge communication gaps and foster a stronger community among internal designers.
Playing a key role within the IDEA team, I helped drive several strategic initiatives:
• Research & Insights (2023): Conducted research to identify day-to-day challenges within the design team, delivering tailored, design-led solutions that optimized our internal workflows.
• The IDEA Newsletter (2023): Led the editorial curation and visual design for a recurring newsletter covering graphic design trends, AI, and a "Monthly Showcase" highlighting the team's best work.
• 2024 Strategic Proposals: Used feedback from the creative team to develop solutions that aligned design practices and fostered knowledge-sharing across the holding.
• The IDEA Newsletter (2023): Led the editorial curation and visual design for a recurring newsletter covering graphic design trends, AI, and a "Monthly Showcase" highlighting the team's best work.
• 2024 Strategic Proposals: Used feedback from the creative team to develop solutions that aligned design practices and fostered knowledge-sharing across the holding.
A Collaborative Creative Language
To connect with professional designers, we created a fresh, modern visual identity. Co-developed with a talented teammate (Check her profile here), the layout balances fun, contemporary aesthetics with structural flexibility—keeping content clear while ensuring each edition feels unique and engaging.
To connect with professional designers, we created a fresh, modern visual identity. Co-developed with a talented teammate (Check her profile here), the layout balances fun, contemporary aesthetics with structural flexibility—keeping content clear while ensuring each edition feels unique and engaging.
For the new proposals for 2024 my job involves producing a presentation for the highest leadership, to show the main ideas and based on designers feedbacks. The presentation was thinked to carry the same design as the newsletter.
Using Microsoft Power Point adding images and forms to compose the covers according with the subject the presentation keeping it modern and capture attention.
Using Microsoft Power Point adding images and forms to compose the covers according with the subject the presentation keeping it modern and capture attention.
Building on the success of these internal initiatives, I was tasked with developing the Strategic Proposals for 2024. This involved creating a high-level presentation for senior leadership to showcase our main ideas and solutions based on the designers' feedback.
To maintain visual consistency across the IDEA brand, I adapted the modern and vibrant aesthetic of the newsletter into a professional deck. Using Microsoft PowerPoint, I combined custom imagery and geometric forms to create impactful covers for each subject. The goal was to ensure the presentation remained visually engaging and modern, effectively capturing leadership’s attention while presenting our technical roadmap for the year ahead.
