Johnson & Johnson | Care Friday
GRAPHIC DESIGN | PRINT | ENDOMARKETING | EVENT
GRAPHIC DESIGN | PRINT | ENDOMARKETING | EVENT
This project combined the energy of the 2022 World Cup with the strategic goals of Johnson & Johnson’s Black Friday. The "Care Friday" campaign was crafted as an internal gamification experience, turning sales targets into a high-stakes tournament to boost employee engagement and drive sales performance.
Design Execution
• Custom Emblems: Created a distinct visual identity for each internal team by designing crests inspired by traditional football badges, adhering strictly to the brand guidelines of core lines like Listerine, E.C. Women's Health, Neostrata, Neutrogena, Tylenol, and Johnson's Baby.
• Specialized Sales Units: Developed custom crests for three additional sales divisions, reinforcing a unified "one-team" philosophy across the campaign.
• Custom Emblems: Created a distinct visual identity for each internal team by designing crests inspired by traditional football badges, adhering strictly to the brand guidelines of core lines like Listerine, E.C. Women's Health, Neostrata, Neutrogena, Tylenol, and Johnson's Baby.
• Specialized Sales Units: Developed custom crests for three additional sales divisions, reinforcing a unified "one-team" philosophy across the campaign.
Below, you can see how these assets helped transform a standard sales period into a collective, motivated drive for the trophy.
Bringing the campaign to the office
To fully immerse employees in the World Cup atmosphere, I adapted the team emblems into large-format flags and environmental graphics across the J&J office, keeping campaign targets top-of-mind.
To fully immerse employees in the World Cup atmosphere, I adapted the team emblems into large-format flags and environmental graphics across the J&J office, keeping campaign targets top-of-mind.
Key touchpoints included:
• Stadium Backdrop: Designed a large-scale stadium backdrop centered around the "Care Friday" logo, serving as the focal point of the space to create an authentic stadium atmosphere.
• Custom Lanyards: Developed branded lanyards for all employees, allowing the campaign identity to extend beyond physical spaces as a wearable, lasting symbol of the initiative.
Check out the results of the environmental design and final assets below:
• Custom Lanyards: Developed branded lanyards for all employees, allowing the campaign identity to extend beyond physical spaces as a wearable, lasting symbol of the initiative.
Check out the results of the environmental design and final assets below:
