Taking advantage of the World Cup atmosphere, an internal marketing campaign was created with Johnson & Johnson for Care Friday with a football theme. The “competition” went against the goals to be achieved by each brand, with Black Friday sales.
We call on employees to form a single team, in search of the cup!
My job was to create materials to reinforce the campaign internally with employees. The first material made were badges to represent each of the teams. Each of the badges was designed according to the brand that would be participating in the campaign.
Flags were created with each of the teams' coats of arms, designed and created according to
each Johnson & Johnson brand
each Johnson & Johnson brand
In addition to the flags and coats of arms, a carchá lanyard was also assembled for Johnson & Johnson´s employees.
