Taking advantage of the World Cup (2022) atmosphere, an internal marketing campaign was created with Johnson & Johnson called "Care Friday" with a football theme. The “competition” went against the goals to be achieved by each brand, with Black Friday sales. My job was to create materials to reinforce the campaign internally with employees.
We call on employees to form a single team, in search of the cup! So I was in charge to compose materials to reinforce the campaign internally with employees and improve the sales.
The first material I worked on were badges, to represent each of the sales teams. Each of the badges was designed according to the brand's internal guidance, participating in the campaign we had:
• Listerine
• E.C Women's Health
• Neostrata
• Neutrogena
• Tylenol
• Jonhson's baby
And three other teams who wasn't responsible for a internal brand by Johnson & Johnson but worked in sales teams
The first material I worked on were badges, to represent each of the sales teams. Each of the badges was designed according to the brand's internal guidance, participating in the campaign we had:
• Listerine
• E.C Women's Health
• Neostrata
• Neutrogena
• Tylenol
• Jonhson's baby
And three other teams who wasn't responsible for a internal brand by Johnson & Johnson but worked in sales teams
From the badges, the second material were flags, created to compose the J&J office to motivate the employess with the sales. Keeping in their minds the campaing and motivation on a high way.
Below you can check these badges on the J&J Brazil's office:
I also prepare a panel to compose a full futebol feeling inside J&J's office, the panel was construct with a stadium background with the "Care Friday" logo on it.
Finally, one of my major achievements was the a badge lanyard for the employees to used while the campaing was on and after that.
